Frontify vs Aprimo

Built for brands who want control, not complexity

Frontify puts control directly in your marketing team's hands — with intuitive admin, complete customization, and built-in analytics, all without requiring technical support.

Why brands are choosing Frontify over Aprimo

A platform that reflects your brand

Frontify offers full white-labeling with custom URLs and complete visual control. Your brand portal looks and feels like an extension of your brand identity, not a generic platform.

Self-service admin that empowers teams

Your marketing team controls taxonomy, permissions, metadata structures, and workflows without technical support.

Make changes in real-time and adapt your system as your brand evolves—no external consultants required.

Analytics that informs decisions

Built-in reporting shows how your assets are being used, by whom, and where they're driving impact. Track downloads, shares, and engagement without needing to integrate external tools just to see metrics.

What the experts say

"I’ve used many asset management systems over the years, and Frontify’s platform is far and away the best tool I’ve worked with to date. It’s incredibly intuitive and easy to use, both from a user and developer standpoint. The number of available features and functionalities is astounding."

Leah Palmquist — Creative Director at Caribou Coffee

Transform assets into brand experiences

Frontify is more than a place to store files. It's a complete platform where guidelines, templates, and assets work together — giving marketing and creative teams everything they need to create, collaborate, and scale on-brand campaigns from a single platform.

FAQs

How is Frontify different from Aprimo?

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Frontify is a modern DAM platform designed for marketing teams to manage independently. Our intuitive interface and self-service approach mean your team can customize, configure, and optimize the platform without relying on technical resources or external consultants.

Who typically chooses Frontify over Aprimo?

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Mid-market and enterprise marketing teams who need a platform they can manage and customize themselves. Teams looking for admin controls, complete brand customization, and built-in analytics often find Frontify better matches their workflow and how they want to work with their brand assets.

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Do we need a dedicated admin or IT resources to manage Frontify?

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No. Frontify is designed for teams to manage themselves. You can configure taxonomy, manage permissions, customize branding, and adjust workflows without technical training or developer support. Your team stays agile and independent.

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What if we need white-labeling or custom branding?

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Complete white-labeling is included in Frontify. You can use a custom domain, control the entire visual experience, and create branded portals that feel like natural extensions of your brand.

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Can Frontify handle our analytics and reporting needs?

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Yes. Frontify includes built-in analytics that show how your assets are being used, by whom, and where they're driving impact. You can track downloads, shares, user engagement, and asset performance without needing to integrate external BI tools or pay for additional reporting packages.

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Is there a migration path from Aprimo?

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Yes. Our team has experience migrating customers from enterprise DAM platforms. We'll work with you to map your taxonomy, migrate your assets and metadata, and get your team up and running without disrupting your day-to-day operations

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Built with Frontify

Explore how Frontify powers exceptional brands

Go beyond storage

Drive brand consistency, collaboration, and efficiency — with Frontify.