Frontify vs Air
Built for every team your brand touches
Air was built for creative teams. Frontify was built for the whole brand — connecting your guidelines, assets, and templates into one platform that every team, partner, and market can use.
Why brands are choosing Frontify over Air
A brand hub, not just a workspace
Frontify connects your assets to your brand guidelines, templates, and portals — so every team across your organisation works from the same source of truth, not just the design team.
Governance that scales with your brand
Frontify goes further by tying every asset to approval flows, usage rules, and brand guidelines — giving you control over how content gets used, not just where it's stored.
Templates built in, not bolted on
Frontify's native templates module lets anyone create on-brand content with locked brand elements, so quality stays consistent without bottlenecking your designers.
The right assets, for the right people
Frontify's portals and permissions give every team, partner, and agency access to exactly what they need. Marketing gets campaign assets, agencies get brand guidelines, partners get co-branded templates.
Built-in AI
AI-powered search, tagging, and content suggestions built directly into the platform. Find assets instantly, auto-generate metadata, and maintain consistency at scale.
"Frontify has been this amazing one-stop shop for us. It is our brand guide, it houses our logos, photos, and campaign key art — everything. We call it our Chiefs Brand Center."
Jordan Giesler, Creative Director at Kansas City Chiefs
Transform assets into stories
Our integrated DAM is more than a workspace: It’s a centralized collaboration hub that gives marketers and designers the tools they need to create, modify, and scale on-brand campaigns.
FAQs
How is Frontify different from Air?
This is some text inside of a div block.
,
Second label.
01
Air is a creative ops tool built for teams to organise, review, and share assets. Frontify is an organisation-wide brand platform that connects your DAM, guidelines, templates, and portals in one place. The difference becomes clear when more than one team needs to create and share on-brand content consistently.
We like Air for our creative team. Why would we need Frontify?
This is some text inside of a div block.
,
Second label.
01
If it's just your creative team, Air works well. But when marketing, comms, sales, partners, and agencies all need access to brand assets and guidelines, Frontify gives every audience exactly what they need — with the governance and structure to keep everything consistent.
Explore how Frontify powers exceptional brands
Built for every team your brand touches
Drive brand consistency, collaboration, and efficiency — with Frontify.