Moving forward: How Voi Technology reimagined brand management with Frontify

A purposeful problem

In its early days as a startup, Voi’s first steps in brand building included a lot of trial and error. At first, it focused on testing ideas and experimenting to formulate a new and inspiring identity in the micromobility sector.

But as the company grew, it needed to transform from a small, fun, and rebellious startup to a trusted, accessible, and scalable company. That meant maturing and scaling up in a lot of areas — including its brand.

Before using Frontify, Voi’s brand management was mostly based on finding and keeping track of various files spread across different drives. Users spent hours searching for the right material, not knowing if an asset was actually the correct version or even approved for the desired application. This caused inconsistent branding and messaging, and amounted to a lot of lost time within the business.

Using Frontify simplified all aspects of brand management for the Voi team. It increased internal brand engagement and commitment — from understanding and connecting with the core identity to finding the right assets at the right time. This helped them scale brand adoption across the business, and made it easier to achieve brand consistency across all touchpoints and channels.

A reimagined result

With Frontify, Voi has found a partner to support its brand on its journey to scale. In the last couple of years, it’s seen tremendous growth in the number of people using its brand platform — more than half its employees, plus additional external partners, actively use Frontify.

This widespread adoption has improved consistency of the brand presentation across the business, as well as externally. Even better, it’s streamlined and accelerated collaboration between departments, saving time and effort when working on creative projects.