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Vacasa unlocks the possibilities of how people enjoy vacation homes. The international vacation rental management company is based in Portland, Oregon, and provides property management services to over 37,000 vacation rentals in North and Central America. Since 2009, Vacasa has experienced incredible growth, and with Frontify, it can now count on a partner to support its brand on this exciting journey.

Vacasa uses Frontify since 2018
Brand Guidelines
Digital Asset Management

Today, Vacasa is the leading full-service vacation rental management company in North America. Using industry-leading technology, Vacasa helps people invest smarter — from knowing where to buy a property, to which amenities will earn five-star reviews — and maximize revenue for its homeowners. Establishing a strong brand is paramount to what Vacasa aims to achieve in the vacation industry.

Vacasa is on a mission to create the best vacation experience for everyone, everywhere.

According to Luke Perkins, VP of Brand and Creative: "Frontify has really helped us in creating brand consistency across all of our brand's touchpoints."


Learn more about Vacasa's amazing brand journey and what the development means to Vacasa and the people who know its brand best.

After Renée Hoogs joined the Vacasa brand team, one of her biggest challenges was migrating over 14,000 home images onto Frontify. But this turned out to be a seamless process as none of the existing work had to be duplicated along the way. As a result, everyone can now look for the latest imagery in just a few clicks. Working remotely also emphasized how essential the platform had become for the whole organization — empowering all of Vacasa's 8,000+ employees to become brand ambassadors.

For Marisa Jaffe, Frontify means that she can access and work with all the latest information and content confidently.

Vacations are full of very rich storytelling and they need to be captured. Hospitality and technology is the combination that we want to see come through in our brand and using the platform to amplify this story, that’s where the power is and where Frontify really helps us to continue to grow.

With so much time saved by enabling everyone within the tool, Frontify has given Vacasa's brand team more time to work on the brand and make the best creative work possible.

Vacasa has big plans for the future but remains true to its primary focus — empowering its homeowners, guests, and employees to invest in vacation and in the Vacasa brand. At Frontify, we're extremely proud to continue partnering with Vacasa on its exciting journey and look forward to many more years of collaboration.