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Meet brand checker

Reviews that keep the work moving

Our agent uses your guidelines to run first-pass checks on creative assets, without interrupting your team’s flow.

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Quick checks handle themselves

Upload an asset, and brand checker flags issues and suggests fixes. Work is released from the review queue, and standards don’t get skipped.
Brand teams keep focused
Reviews move faster
Output stays consistent

Answers based on brand knowledge

Every verdict, annotation or fix the agent suggests is linked back to your official guidelines, brand essentials, logo library, and conventions.
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Submit an asset

Upload an image for review. The agent compares it with the checks defined by your brand team, and your brand knowledge that lives in Frontify.

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Clear results, pinned to the work

Each issue is flagged in a bounding box, along with the reason, confidence level, and a suggested fix where there is one.

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Fixes you can apply upfront

Action simple amends yourself, or bring in an expert to make the final call where judgment is needed.

The agent checks

Logos

Clear space, sizing, and placement.

Color

Palette conformance and contrast.

Typography

Approved typefaces, weights, and hierarchy.

Imagery

Style and usage rules.

Layout

Margins, grids, and composition.

Tone of voice

Copy reviewed against your verbal identity.

Frequently asked questions

When can I start using the brand checker?

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You’ll be able to start using the brand checker soon, as part of the beta. The brand checker helps you catch brand inconsistencies before they make it into your final creative, so your team can spend less time checking assets manually and more time creating. The beta will also include API and MCP access, giving you more ways to bring brand checking into your existing workflows.

Please note: Beta is subject to specific beta terms and conditions. Learn more about the beta terms.

How much does the brand checker cost?

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The brand checker is free during beta, within the applicable usage limits. There’s no need to bring your own API key or set up an account with an AI provider, Frontify covers the AI model costs for you. At general availability, each account will include a set number of checks, with additional check volumes available if needed.

What do I need to get started?

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The brand checker is designed to work with the brand assets and guidelines you already manage in Frontify. For the latest information on setup and requirements, please refer to our help article. We’ll keep this article updated as the product evolves throughout the beta.

What can the brand checker check?

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During the beta, the brand checker can review single-page images, helping you identify potential issues with things like fonts, colors, logos, and other brand requirements defined in your guidelines. For the most reliable results, use clean digital exports or rendered files. Scanned documents and photos of physical materials may reduce the confidence of the results. Multi-page documents, including PDFs and slide decks, will be supported with general availability. Video, motion graphics, and audio aren’t currently supported.

Does the brand checker replace our creative or approval process?

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No, and that’s the point. The brand checker gives your team a fast, AI-powered first pass before an asset reaches your formal review process. It highlights potential brand issues, explains why they may be a problem, and suggests how to fix them. Your team stays in control of the final decision. Think of it as an extra pair of eyes that helps your team catch inconsistencies earlier, before they become another round of feedback.

Is my brand data used to train AI?

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No. Your brand content is not used to train or fine-tune AI models. Your assets, guidelines, and brand checker results are not used by Frontify or its AI model providers for model training. The model providers used by Frontify are configured for zero data retention, so prompts and responses are not retained by those providers.

How many brand checks can I run?

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During the beta, usage will be subject to limits designed to ensure a reliable experience for all customers. We’ll share more details about the applicable usage limits as the open beta launches. At general availability, each account will include a standard check volume, with additional check volumes available to purchase if needed.

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Change how you work with assets

Increase brand consistency, collaboration, and efficiency — with Frontify.