What's slowing down your campaigns isn't creativity. It's the system supporting it.
In a study conducted with Statista, we surveyed 500 marketing professionals across eight industries to quantify what many have long suspected: when asset management is broken, it costs real money.
The numbers tell the story
Most teams (56%) now create between 50 and 99 assets every month—more than 600 per year. But here's the problem: 18% of all assets are never used, mostly because they're too hard to find. And for the 71% of companies feeling a financial hit from unused assets, that's a significant waste.
Then there's the time drain. Marketing teams lose 35 minutes every week searching for and sharing assets. Over a year, that's 30 hours per employee—nearly four full workdays. When assets can't be found, 28% of projects end up delayed.
Brand guidelines are part of the problem
Creating brand guidelines takes about 1.5 months on average. But once they're done, teams still lose 15 minutes every time they need to reference them. And when guidelines are outdated or hard to access, 90% of companies say it hurts their business—with 55% calling the impact significant.
The result is predictable: delays, confusion, and costs that add up faster than anyone realizes.
Why teams are outsourcing more
With all this pressure, it makes sense that 74% of marketers now rely on external help for campaign creation. When resources are tight and deadlines loom, outsourcing feels like the only option.
There's a better approach
This report measures the inefficiencies everyone's felt but few have tracked. The good news? The right systems make a real difference. Teams using Frontify find assets 8× faster than the industry average and create marketing materials in just 5 minutes with templates already in place.
Make the switch
The competitive advantage doesn't go to brands with the biggest budgets. It goes to those with systems that actually work.
Download the full report to see the complete data and learn how leading brands are turning inefficiency into momentum.
