The Kansas City Chiefs' branding playbook

Best practices for creative success

In this on-demand webinar, you'll get insights from Jordan Giesler, the Creative Director of the NFL’s Kansas City Chiefs. Learn strategies he uses to keep the Super Bowl champs on brand to achieve their vision of becoming the world's team.

Sports teams are the epitome of branding. They have recognizable logos, colors, fonts and intricate brand ecosystems encompassing fans, players, and local and global partners. With so many stakeholders, what can they teach brand professionals about how to get (and keep) everyone on-brand to achieve growth?

In this on-demand webinar, you'll hear from Jordan Giesler, Creative Director of the Kansas City Chiefs. You’ll find out:

  • How the Chiefs increase brand adoption across a complex ecosystem
  • ROI benefits of upgrading from static to dynamic brand guidelines
  • Tips for streamlining brand admin tasks, so your marketing team can do more with less

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