The future palette: Exploring color trends in rebranding
May 13, 2025
May 13, 2025
4:00 pm
5:00 pm
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4:00 pm
5:00 pm
Colors are strategic tools — they’re emotional triggers, storytellers, and a vital part of any brand’s identity. In this second episode of our Rebranding Redefined webinar series, we explore color trends with experts from Pantone and GF Smith. Learn how cultural shifts, technological advancements, and market needs influence the palettes of tomorrow.
This series is designed to provide actionable insights for creative professionals and brand strategists. Whether you’re looking to inspire your clients with bold color choices or ensure timeless appeal, this webinar will provide the resources you need to succeed.
Join us to explore the following topics:
- The psychology and cultural relevance of trending colors.
- The impact of vibrant hues such as neon or saturated tones on brand perception.
- Practical advice for integrating color trends into your rebranding projects.
Guests
Carola Seybold
Carola Seybold
Head of Global Key Account Management
,
PANTONE® LLC
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Carola Seybold has been strategically leading Pantone’s global team of key account managers since 2019. She collaborates with customers from various industries and provides color support — from technical aspects up to all creative requests. Carola is responsible for developing and implementing key account sales and marketing strategies and building up new sales channels and territories.
Hosts
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Digge Zetterberg
VP Marketing
,
Frontify
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Digge Zetterberg boasts 15 years of leadership experience in advertising and digital agencies across Berlin and Stockholm. Prior to her current role, she served as Frontify's Director of Content & Communication, where she worked closely with the executive team to elevate the brand's global presence.
Drive brand consistency, collaboration, and efficiency — with Frontify.