While Bynder excels at DAM, its guideline capabilities lack the depth needed for true brand governance. This makes it difficult for companies focused on maintaining consistent brand standards across global teams.

The interface creates a significant barrier to company-wide usage. As one customer noted, teams often become "split between those who use it and those who don't," limiting ROI and effectiveness. High adoption is the number one success metric companies care about, yet Bynder's layout can actively work against this goal.

Customers frequently report that Bynder requires significant time and resources to implement properly. The platform's complexity demands extensive configuration and often reliance on support or developers for customization.

Bynder was built for DAM specialists rather than the everyday content creators and consumers who make up the majority of users. While it offers powerful functionality for dedicated DAM administrators, this specialist focus makes it inaccessible to designers, marketers, and general employees who need quick, intuitive access to brand assets.