Product Resources
24.09.2024
Unleashing the power of the Frontify ecosystem to streamline brand building
At Frontify, we believe every brand has its own story, and the journey to shaping that story should be just as unique. A one-size-fits-all approach does not work in life — or branding. That’s why we’ve developed powerful product enhancements to streamline and personalize your brand-building operations. And the partner network to implement it.
Blog
30.08.2024
Lorem Ipsum: Leeres Branding und die neue Philosophie zu on-brand sein.
Wir haben kürzlich in London ein paar große Plakate aufgehängt, die, um es mit einem Satz von Shakespeare zu sagen, nur Schall und Rauch waren und nichts bedeuteten. Mit einem "Lorem Ipsum"-Platzhaltertext auf einem generischen Plakat könnte man meinen, dass da jemand Mist gebaut hat.
Blog
26.04.2024
Fünf erfolgreiche Rebrandings
Der Start eines Rebrandings ist für Marken oft eine einschüchternde Angelegenheit. Es erfordert Sorgfalt und Hingabe, um eure Identität und Perspektive zu verändern. Aber die Ergebnisse können beeindruckend sein und dafür sorgen, dass euer Zielpublikum ununterbrochen über euren neuen Look spricht.
Blog
19.03.2024
Creativity in an AI world: Paul Woodvine Dragon Rouge
Paul Woodvine is the Executive Creative Director at Dragon Rouge. His experience includes huge brand names such as UEFA, Champions League, and Pepsi, and often features packaging and experiential elements. This focus shines through in his answers here, as he discusses when and where is best to utilize generative AI in your project’s life cycle.
Blog
19.03.2024
Creativity in an AI World: Gwen Lafage (Sinch)
Gwen Lafage is a global marketing leader and VP of Brand at Sinch. At Sinch as well as in previous roles, she focuses on creating impactful strategies and providing insightful thought leadership. Her advocacy for strong, brave brands is evident throughout this interview, where she talks about using generative AI to go further, faster, and bigger than ever before.
Blog
17.01.2024
6 Best Practices: So steigert ihr den ROI eurer DAM-Plattform
Wer den Mehrwert einer Investition in ein Digital Asset Management (DAM)-System nachweisen möchte, benötigt die richtige Strategie. Wir zeigen euch, wie ihr die Vorteile einer DAM-Plattform anhand harter Fakten belegt – von Kosteneinsparungen bis hin zur Steigerung eures Markenwerts.
19.01.2024
Aufbau einer Markenplattform: Wichtige Merkmale und drei Beispiele
Eine Markenplattform kann die Art und Weise, wie ihr eure Marke verwaltet und pflegt, verändern. Anstatt Assets, Richtlinien und kreative Arbeit über mehrere Tools und Standorte zu verteilen, führt ihr sie in einer zentralen Plattform zusammen.
12.01.2024
Frontify vs. Bynder: Which is best for your business?
If you’re trying to choose between these two established and well-regarded products, this article will help you make an informed choice about the best option for your business. The information below was gathered in November 2023 and was correct at that time.
15.11.2023
Warum Investitionen in eine starke Marke laut 450 CMOs unverzichtbar geworden sind
Wir haben 450 Chief Marketing Officers (CMOs) gefragt, wie sie mit der turbulenten Markenlandschaft von heute umgehen. Ein Ergebnis war eindeutig: Wenn es hart auf hart kommt, investieren CMOs in Initiativen zum Markenaufbau.
Blog
23.11.2023
Empower your marketing teams with DAM
Digital assets are the backbone of successful marketing endeavors. Managing digital assets, however, can feel like herding cats. In the dark. Files seem to get updated or are outdated as soon as they’re neatly organized. But there’s a solution — the proverbial laser pointer drawing everyone’s attention to what matters — enabling marketers to organize, manage, and share assets effortlessly.
05.10.2023
Klarna: Mehr als plakatives Rebranding
In unserem Fireside Chat diskutierte Karl Wikström, Chief Storyteller bei Frontify, gemeinsam mit David Sandström, CMO von Klarna, und Tove Langseth, Executive Creative Director, wie ihre mutigen Ideen für das Klarna-Rebranding genau ins Schwarze trafen.
25.10.2023
Reflections on rebranding with Mutabor
Kleinanzeigen’s recent rebrand arose from a necessity — with a change in ownership, the brand flag they flew under was departing. And so, with the help of branding and design agency Mutabor, a long-time partner of Frontify, the online classifieds marketplace set out to reinvent its brand and elevate its positioning as a leader in sustainability.
25.10.2023
Reflections on rebranding with PORTO ROCHA
We sat down with Leo Porto, Founder and Creative Director, to discuss two of their recent projects: rebranding Olympikus, Brazil’s number one sports and fitness brand, and developing the new evergreen platform for Nike’s "Be True," which highlights the LGBTQIA+ community in the world of sport.
Blog
14.07.2023
AI’s impact on marketers and brands, according to 500 CMOs
We surveyed 500 chief marketing officers (CMOs) in the US and the UK to get a pulse on how the rise of generative AI is impacting their brands. Their responses paint a picture of excitement and caution: 74% of CMOs reveal that an unsolicited “fake brand partnership” would be their worst nightmare.
Blog
21.06.2023
Frontify acquires TwicPics: A brand new era for DAM
Frontify's acquisition of TwicPics creates a seamless brand management experience, merging asset delivery services and a leading DAM platform. This strategic move meets market demand for centralized solutions, enhancing brand efficiency while providing comprehensive, user-friendly brand management solutions.
Blog
25.04.2023
Frontify's brand visionaries
Last year, we launched Paradigms, Frontify’s brand experience summit, to help forge a stronger connection between some of the movers and shakers in modern branding, allowing visionary thinkers to clink glasses, exchange ideas, and find new ways to look at old challenges. This year, we want to continue to shine the spotlight on people we think change branding and design — and celebrate their work beyond Paradigms. Frontify’s Brand Visionaries 2023 include 90 people from the US, Europe, and the DACH region (German, Austria, and Switzerland, where Frontify was born 10 years ago). These visionaries inspire, challenge, and help bring about the future of branding. And you may meet some of them at this year’s Paradigms in Lisbon.
06.06.2023
B&O: Rebranding from functional to experiential
We talk to two branding experts at high-end audio-visual company Bang & Olufsen (B&O): Paul Collins, Global Creative Director, and Matthew Bostock, Creative Lead, take us behind the scenes of the brand’s transition and transformative journey toward contemporary luxury.
Blog
10.05.2023
Metadaten und Tags zur optimalen Nutzung eures Digital Asset Management-Systems
Metadaten und Tags können Arbeitsabläufe sowie Endnutzererlebnisse optimieren, aber das richtige Aufsetzen dieser Prozesse kann herausfordernd sein. Um euch hierbei zu unterstützen, haben wir wichtige Informationen und Best Practices für euch zusammengetragen, die ihr für eine reibungslose und effektive Implementierung eurer Metadaten und Tags benötigt.
Blog
25.04.2023
Authentizität, Ethik & Generation Z: Wie du deine Marke zukunftssicher machst
Die Erwartungen der Kunden ändern sich heute schnell. Mehr als frühere Generationen sieht sich die Gen Z als „echte Stakeholder" der Marken, die sie kauft. Sie erwarten, dass sie eine „echte Beziehung" zu den Unternehmen aufbauen, nicht nur eine transaktionale Verbindung.
20.03.2023
6 brand localization tips from experienced brand marketers
Entering a new market means myriad opportunities to grow your brand. But setting up shop in a different country can also include challenges that have the potential to ruin years of careful brand building. To help marketers overcome any localization obstacles, we asked six experts for their tips on bringing brands to life in new markets.
22.11.2022
Why ethical branding matters
Why are brand ethics so important today? As a company, is it enough to simply act ethically, “just because,” or do you need to deliver on it continuously? How does a more ethically focused brand impact your bottom line, and can you even afford not to include it in your brand strategy? In this episode, we’re joined by Gia Stridbeck and Freddie Öst from Swedish agency, Snask, as we discuss the value of ethical branding, and how you can turn your company beliefs into positive change....More
22.11.2022
Why brands need video more than ever before
Why is video marketing still so important in building brand affinity? What place does it hold amongst our increasingly remote workforce? And how is the rise of things like VR and the Metaverse changing the way brands connect with their audience, and their teams? Join Frontify’s Brand Manager, Janine, and Wistia CEO, Chris Savage, as we discuss the future of video and share insights on how to get started right....More
07.10.2021
Product Roundup Q3: Fall 2021
Bye bye sunshine, hello new products! It's time for our post-Summer Product Roundup of the Frontify platform. New apps, new integrations, and a whole load of improvements have been added to our platform to increase collaboration and keep those productivity levels up this Fall.
22.11.2022
How to build and future-proof your MarTech stack
What is Martech today? How do you measure its impact? What do you need to think about when evaluating your tech strategy? Join MJ (VP Marketing, Frontify), and Scott Brinker (VP Platform Ecosystem at HubSpot) as we discuss the HubSpot brand as well as the past, present, and future of Martech....More
Blog
02.07.2020
9 Brand Professionals' Hacks for Cross-Functional Collaboration
Branding is quickly becoming the world's most important business tool – but it's is also becoming increasingly complex. Discover the solutions that leading brand professionals found to improve internal and external brand collaboration.
22.11.2022
How to build a unique brand voice on social
How do you show your company's best brand self on social media? One company that's doing just that (and more) is Gong, and we've got their secret sauce right here. Join MJ and Bryan from Frontify, as we learn how Russell and the team infused their social media with their brand, why you should leverage your employees for social, and tips on how to actually step up your social media game....More
Blog
07.04.2021
Frontify Is Where Brands Live
Every touchpoint and experience people have with our brand matters – especially when you’re the home for brands. So, we took ours back to the drawing board for a major rebrand, and we’re over the moon to share where we’ve landed. Now presenting: the brand new Frontify.
Blog
31.03.2021
Introducing Our New Brand Strategy
Mission and vision statements are more than fancy words for the boardroom. They’re part of the brand bedrock – the underpinning of all you do as a company – which is why rethinking ours for a (soon to be revealed) major rebrand was essential.
Blog
25.04.2024
The relationship between brands and agencies
In our recent report together with AdWeek on the Future of Creativity, we explored that relationship and how rising pressures, emerging technologies, and shifts in market focus have caused a strain to open up between brands and their agencies. The report dived into the subject of creativity, with an overwhelming number of respondents affirming that creativity is more important than ever before.