Frontify
Labs
There’s no “almost on-brand”
Four leading brands on scaling AI without losing consistency
October 6, 2026, 6pm–10pm
Location: Lightbox NYC
AI is rewriting how brands are built. Speed is no longer the challenge; control is. But creating at scale with AI doesn’t mean that subpar becomes the new standard.
AI and exceptional brand craft can go hand in hand. Leading brands are breaking new ground in this space — and this is your chance to learn how they are doing it.
On stage, leaders from Google DeepMind, Volvo Cars, MANN+HUMMEL, and Peloton— all valued members of the Frontify customer community — will share practical approaches and lessons from implementing AI in brand building.
Bring your questions, connect with your peers, and leave knowing what it takes to integrate AI into your brand workflows without letting standards slip.
AI and exceptional brand craft can go hand in hand. Leading brands are breaking new ground in this space — and this is your chance to learn how they are doing it.
On stage, leaders from Google DeepMind, Volvo Cars, MANN+HUMMEL, and Peloton— all valued members of the Frontify customer community — will share practical approaches and lessons from implementing AI in brand building.
Bring your questions, connect with your peers, and leave knowing what it takes to integrate AI into your brand workflows without letting standards slip.
Agenda and speakers
6PM – 7PM
Arrival
7PM – 7:10PM
Welcome - Roger Dudler, CEO Frontify
TBC
The keynote explores how MANN+HUMMEL is transforming its brand hub into one global, AI-powered brand operating system. Together with ground6, MANN+HUMMEL developed an AI brand engine integrated with Frontify, enabling governed, scalable, and consistently on-brand content creation. Valentin von Vacano shares the vision of an intelligent ecosystem connecting strategy, content, activation, and optimization for the future of AI-enabled marketing.
This presentation shares Volvo Cars' journey to create a single source of truth for brand and experience design across vehicles, apps, web, and communications. It explores how fragmented guidelines, assets, and governance were brought together into a unified ecosystem that serves both people and machines.
The talk highlights the ongoing shift toward machine-readable documentation, enabling AI agents and other intelligent tools to understand and apply brand and design guidelines at scale.
As many enterprises are on a similar path, this story offers practical insights into the opportunities and challenges of building the foundation for consistency, collaboration and AI readiness.
The talk highlights the ongoing shift toward machine-readable documentation, enabling AI agents and other intelligent tools to understand and apply brand and design guidelines at scale.
As many enterprises are on a similar path, this story offers practical insights into the opportunities and challenges of building the foundation for consistency, collaboration and AI readiness.
8:10PM – 8:25PM
Panel Q&A
8:25PM – 8:30PM
Closing
8:30PM – 10PM
Food, drinks & networking