Blog
Companies that share a similar offering often have little space to differentiate themselves in terms of functionality. More than others, they have to highlight the emotional benefits that come with their products. Such businesses are highly interesting, because they reveal the essence of branding. The first example that comes to my mind is credit card brands. Let's take a closer look.
Is a 20+-year-old file format still the best home for your brand guidelines? Take your guidelines online so they’re easier to find, use, and update.
Discover the retrospective and key learning from our recent joint webinar with partner agency Bold and Adweek.
46% of customers can’t tell the differences between most brand experiences, so here are 10 proven ways to set yourself apart from your competitors.
Brand building generates awareness of your company, values, and products and helps you present a consistent identity to the market.
DevOps, SalesOps, DataOps — there are dozens of job titles out there that blend Operations with traditional business roles. But these blended job titles are much more than just creative names. They also come with a unique set of responsibilities that are designed to help departments and teams run like well-oiled machines.
Brand governance used to mean a small team of brand experts ruling over a brand with an iron fist — controlling the use of assets, putting a stamp of approval on every project, and rigidly enforcing guidelines across every team.
Businesses that want to grow need a brand portal — an online space to organize, secure, and share brand guidelines and assets with employees.
Is your brand clearly identifiable by customers? Do all your employees understand the goals of your brand? If the answer to either question is no, you may need to define or redefine your brand strategy.
Most businesses don’t have the bandwidth to tackle rebranding, brand consolidation, and brand development projects on their own. Let’s explore some of the ways branding, digital marketing, and migration agencies are using Frontify to solve their biggest problems.
Your brand isn’t built in a day. Building a strong brand is an ongoing project that requires buy-in and ownership from your whole team.
Why are brand ethics so important today? As a company, is it enough to simply act ethically, “just because,” or do you need to continuously deliver on it? How does a more ethically focused brand impact your bottom line, and can you even afford not to include it in your brand strategy? In this episode, we’re joined by Gia Stridbeck and Freddie Öst from Swedish agency, Snask, as we discuss the value of ethical branding, and how you can turn your company beliefs into positive change.
Brand building increases trust and recognition for your company. Invest in brand as early as possible to improve customer perception of your company.
Companies need to develop comprehensive brand guidelines to present a recognizable brand identity and improve the consistency of their content.
Your brand voice is a big part of your brand identity and image. Set yourself apart from competitors by making your voice as strong as possible.
Discover the 7 compelling reasons why a strong brand is crucial for your business success. Elevate your brand and attract loyal customers today.
Listen in on our chat with Wistia CEO, Chris Savage, as we discuss the future of video, VR, and sensory branding. Learn how to get your video marketing right in a remote and increasingly competitive landscape.
The relationship between agencies and marketers is evolving. New research reveals widespread brand dissatisfaction with agencies. But there’s light at the end of the tunnel: There are also clear ways for agencies to bring value back to their clients.
When a lot of us think about branding, our thoughts often go straight to the marketing team. But beyond our marketers – today, building and nurturing a brand needs to involve the entire company. Discover how different teams can pitch in to build a memorable brand.
Discover our five pillars to multi-brand excellence, and how Frontify can accommodate any kind of brand architecture – no matter its complexity or organizational structure. Even the most elaborate and fast-growing companies can now fit into one single platform.
The way we govern our brands needs to change. It’s time to say goodbye to control and hello to employee enablement. Here’s why and how to do it.
Scott Brinker, the VP Platform Ecosystem at HubSpot has been titled the “Godfather of Martech” on numerous occasions – and a this episode of the Frontify Podcast, we definitely understand why.
Developing new products is a tough exercise, especially in a field that’s widely undiscovered. A partner in crime – like a university – can open up new possibilities.
We’ve come a long way since our start in 2013 and are so proud to reach this new milestone for Frontify with the amazing support from all of you.
Funding will fuel growth for the brand management experts as they expand team and technology to support new clients in Europe and the US.
Take your brand-related updates to the next level and grab employees’ attention with striking brand newsletters.
How do you show your company’s best brand self on social media? One company that's doing just that (and more) is Gong, and we’ve got their secret sauce right here.
Even better together, the powerhouse brand and content management platforms join forces to bring end-to-end experiences for creators and collaborators to new heights.
Mission and vision statements are more than fancy words for the boardroom. They’re part of the brand bedrock – the underpinning of all you do as a company – which is why rethinking ours for a (soon to be revealed) major rebrand was essential.
Every touchpoint and experience people have with our brand matters – especially when you’re the home for brands. So, we took ours back to the drawing board for a major rebrand, and we’re over the moon to share where we’ve landed. Now presenting: the brand new Frontify.
Agencies don’t work the same way they used to. It’s a new world, where client relationships (and collaboration) is what really matters in the journey to success.
Agencies, technology providers, and consultancies – they’ve always been an important partner for Frontify, playing a crucial role in the evolution of not only our own brand – but every strong brand out there. Now, let’s take that to the next level.
Discover the women who influenced how we think about brand today, from the 1800s all the way to modern day.
This month’s updates will speed up your brand-lifting content and budget decisions. From fast sign-on to advanced external content embedding and brand performance analytics, you’re equipped with powerful tools to get more done, faster.
Campbell Butler, Creative Director at DesignStudio, shares his insights about brand design, rebranding projects, and the importance of company-wide buy-in.
Telecom is a tough industry for brands. Most people who need a phone have a phone, which means the market is saturated. The only way for telecom brands to grow is by keeping the customers they have and poaching new ones from competitors.
January this year came with powerful updates focused on helping you be more in control. From project templates to publication approvals, notification management to cross-library asset movement, these updates will delight you regardless of how you use Frontify.
With increased consistency comes greater brand awareness, trust, and loyalty, which help tech companies stay ahead in a competitive industry. Let's talk about how that actually works.
2020 is coming to an end, and what a year it’s been. Looking back, we’ve got quite a few things to talk about on the product front.
With an online, cloud-based brand management solution, increasing consistency and improving brand awareness, trust, loyalty, and revenue is (a lot) easier.
Brand equity is the secret sauce that differentiates the most valuable brands from everyone else. To help you win the hearts of your customers, we’re breaking down everything you need to know.
A milestone announcement, Frontify introduces a desktop app version of its platform that enables all users, wherever they are, to access, create, and share the digital brand assets and materials they need every day.
Wondering how to get started with our Desktop app? We put together a handful of common ways to use this instant connection to your assets for more brand-building power than ever.
Brand management is typically all about the customer, but believe it or not, it's a game-changer for your employees too.
A Creative Cloud Libraries integration, updated Link Chooser, Collections in the Logo Library, and new temporary User Access Review capabilities.
In order to succeed, creative agencies have had to learn to adapt to change. With our free guide, you'll be able to overcome many of the modern agency challenges, to strengthen your agency brand.
Brand management software helps companies improve brand asset management and gives everyone access to the design elements, campaigns, and guidelines they need.
Marketing has been around for a long time, but with brands taking center stage, it's time to make the shift to brand marketing.
We caught up with Yvo Casagrande, Brand Design Manager at Sennheiser, to talk about how they use the Frontify asset capabilities to provide cross-team enablement with a central system.
Our integration with Adobe Creative Cloud Libraries is another milestone in elevating the brand's value for creative teams of all shapes and sizes, anywhere, always.
We caught up with Willem Haen, Brand Director at Frontify, to talk about how we use the Frontify asset capabilities to provide cross-team enablement with a central system.
Our Figma plugin helps to smooth any rough edges between design and brand management – enabling beautiful, brand consistent designs with ease.
A Figma integration, a Templafy partnership, and a bunch of useful updates to our Creative Collaboration, DAM, and Digital & Print Templates – this month’s product update is fire, to say the least.
We sat down with Remo Brunschwiler, Head of Product at Frontify, to talk about how Frontify asset management capabilities are designed to provide value today and in the future.
Your customers have a lot of potential when it comes to creating and maintaining your brand. Here's how to tap it.
The all-in-one home for brands and the solution to ‘document anarchy’ are tackling brand consistency and compliance challenges for businesses together.
Ready to finally get clear on the definition of a brand? Here's what the experts have to say.
We’re back with the August Product Roundup. From a highly anticipated CMS integration to a new way to follow product updates, have a look at this detailed information of updates.
When Andrew Montalenti co-founded his web analytics company Parse.ly in 2009, the product he envisioned wasn’t remotely what it is today.
To attract top talent today, your brand has to stand out. And that starts with a thoughtfully articulated employee value proposition.
People crave purpose in the workplace. And believe it or not, the best way to give it to them is by creating, sharing, and living your brand values.
Looking to the SaaS community for inspiration and guidance, we’re regularly evaluating our security – pushing ourselves to the next level. Part of that journey is to become a member of the Cloud Security Alliance.
Everyone loves a good brand story. Here, we've got some tips to help you create one that will captivate employees and job seekers alike.
While retaining talent is important, it's just a start. To really tap into your employees' potential, you have to get your employees engaged in your brand.
Humans have been storytellers for millennia – long before we could even write stories down. In fact, neuroscience has proved that stories tap into our brains in a unique way. So when a story captures our attention, we listen to it, and we remember it.
Videos have become the most engaging format out there. So, let’s talk about how we can help you bring videos – seamlessly – from concept to publication.
Building a consistent brand is important. And in order to do that you need the ability to measure performance and improve brand-lifting decisions. Let's talk about how that's possible with the new Frontify Analytics.
Gone are the days when brands could sit back and wait for job seekers to come to them. If we want to win over talent today, we have to rethink our employer branding.
Whenever a person interacts with your brand, they’re going on a journey. They begin to form an opinion of your brand from the moment they see your logo and hear your name. And this journey continues when they see an ad, read your content, and finally make a purchase.
See how one graphic designer made his concept into a globally-ready brand with Frontify.
Everyone is becoming a creator! We built an integrated template system for the intersection between design, brand, and marketing – to streamline design and marketing operations.
The summer season starts with some new and useful features and integrations for you to enjoy: Our first video platform integration, Media Library enhancements, and much, much more.
What is a template system? Why do you need one? Most importantly, how do you go about creating it?
Branding is quickly becoming the world's most important business tool – but it's is also becoming increasingly complex. Discover the solutions that leading brand professionals found to improve internal and external brand collaboration.
We met up with Daniel Fischer (Head of Product Design) and Jasmin Frischknecht (Project Manager & Design) from SRF to talk about how they use Digital & Print Templates to provide cross-team enablement with a central template system.
Whether you're fully remote or working with freelancers and satellite offices, you need an easy way to manage everyone and everything. We've got some ideas that might help.
The best brands are consistent. But maintaining consistency across dozens of digital channels can be really tough. Unless, of course, you have a shared set of brand guidelines.
Making the switch to digital branding requires you to rethink and redo a lot of your current processes. But if you have the right toolset, the transition is super easy.
You've done the work to build a digital brand. So, now you're done, right? Not exactly. Now, you've got to maintain it.
With marketing messages flooding the internet, it's harder than ever to reach customers. But the solution isn't more marketing, it's digital branding.
Finding good advice for building a great internal communication program is difficult. We have the scoop for brand managers, here.
We often think of branding as being a company-led effort. But the results are greater when we give our employees the tools and know-how to lead.
Often, we put the responsibility of managing our culture on HR. But culture also has a powerful and ongoing impact on our brands.
Knowing you need a process for internal communication is only half the battle. Here we’ve put together a step-by-step guide to help you build it.
Internal communication is usually considered to be a valuable logistics and operations tool. But, believe it or not, it may actually be more valuable to our brands.
This month’s features came with some really exciting enhancements – from the ability to use Frontify assets in your office applications, or extended video controls, to another major CMS integration.
It takes a lot of moving parts to make cross-functional collaboration work. We’ve compiled a list of great tools to make it all work a little smoother.
Brand managers are often burdened with the responsibility of managing everything related to the brand image. But what would happen if that changed?
We often don’t think of goals in the context of branding. But doing so may just be the key to getting teams and departments to work better together.
Whether you want to improve cross-functional collaboration in your organization or you’re new to it, we’ve got some ideas to help you raise your game.
You need the buy-in of all your employees to create powerful brand experiences. And, believe it or not, cross-functional collaboration is the key.
As a chief brand officer (CBO), you have to be the brand’s champion. You need to make sure all elements work together to tell your customers a cohesive story. But how do you actually do that?
It goes without saying that the best brands are the ones that are true to form. No matter where you look, everything they do and say is “on-brand." But that isn’t a coincidence or a happy accident. It’s strategic. These businesses know that brand consistency is a game-changer.
Whether your business is fully distributed, partially remote or sharing a single office space, it’s vital to have a plan in place for communicating effectively.
Whether you're communicating within your team or with an external agency you’ve partnered with, it’s crucial to make sure you communicate company news and progress to the right stakeholders.
Regardless of our job function, we all have a desire to make work faster, simpler, and more effective. The problem is, the way we work doesn’t usually reflect that mentality.
Often, when we talk about team silos, it’s in the context of breaking them down to improve communication across an organization. But what if we’re looking at it wrong?
Regardless of your job function and team composition, it’s important to have a solid tool stack to keep you organized, communicating effectively and working productively.
When we talk about asset management, we generally refer to Digital Asset Management as the solution of choice. Sure, it’s a great tool for storing and managing digital assets in one centralized location. But is that really enough?
There are a lot of things that influence the success of a company: great products, good financial habits, inspiring leadership, top talent – the list goes on and on. But one of the most important factors is brand perception, or the way customers think and feel about your brand.
In an age where buying decisions are based on feelings, and customers are loyal to brands they deem likeable, brand perception is everything. It affects your customer acquisition and conversion rates. It plays a major role in your churn. And it impacts your bottom line.
There’s no denying that branding is a highly complicated process. With hundreds of content, design, product, and marketing touchpoints, it takes a lot of work and people to create a seamless experience for customers.
It’s time. You’ve got the go-ahead to proceed. You’ve rolled up your sleeves, assembled your team, and gathered materials for a brand audit.
From a sweet integration enabling print on demand services directly through Frontify, to little tweaks that will make your daily ops that much simpler, catch the latest updates in this monthly recap.
From the branding of livestock to being a personal identifier, brands have become (and continue to be) a critical component to a company’s public perception and overall business success.
Ensuring that the work of an entire organization is centralized – and subsequently made visible to everyone – is key in creating quality brand touchpoints. This is the story about how the City of Chicago championed brand operations.
New year, even better platform. In the first month and a half of 2020, we've rolled out several updates and enhanced functions for you to enjoy – including the missing piece to help you bridge the design-to-development gap.
It’s still full steam ahead on the product front. This month’s updates include a lineup of newbies like a content integration, document library, and usability improvements.
The job of a brand manager is a tough one – especially in this digital world. You and your team are very used to putting out those PR fires and customer feedback nightmares, but are you able to turn your brand into a profit-driving tool?
In simplest terms, brand management is the oversight and maintenance of a collective impression of a product or company – fundamentally linked to every facet of a business.
A message from Roger on what the $22.3M investment means for the future of Frontify, and most importantly, you.
Frontify looks to accelerate growth and development of the brand management platform while expanding its worldwide reach with Series B funding.
Early stage companies might feel that marketing and brand management overlap. But as you grow it’s important to understand how these two functions differ.
The life of a content producer just got a whole lot easier. Now, you can embed media assets from your Frontify Libraries directly to your Contentful entries.
2019 has been a non-stop ride of new product rollouts, enhanced features, and integrations with your favorite native tools. Take a look back at Frontify's year on the product front in this video recap.
We’re pleased to give you a first look at the Document Library. The newest member of our library family lets you host all your office files in one dedicated place.
We’re back with a couple of exciting updates for October – among them, an impressive feature to enhance your design-to-development process and a new CMS integration.
Having a strong brand offers multiple advantages for a business. When creating and maintaining a strong brand; nothing is more important than being brand consistent.
Implement our new Inspect Mode to set up a seamlessly centralized design-to-development workflow, previously restricted by tiresome back and forths between a multitude of local tools.
So you want to do a rebranding? That’s some top-drawer stuff. Before you take your first steps, it’s important to be clear about what (and why) you’re rebranding.
A rebranding project involves high-level strategy, research, company-wide involvement, and detailed planning – doing it right is key.
Once your rebranding strategy is set, it's time to start the rebranding process. These are the brand components you need to focus on first.
A brand is a representation of who you are as a business, and how you’re perceived. A brand is complex and emotionally boundless, which makes reducing a rebrand to ‘some changes in visuals’ pretty absurd.
If you’re about to start a rebrand project, it’s important to know what to expect in terms of duration and costs. This guide aims to give you a rough estimate.
Learn to recognize the nuances between these rebranding approaches to see how your brand resiliency, preparedness, and strategy stack up.
A lot of people see a rebrand as a project ending with a roll-out. But no matter the extent of research made beforehand, now is where it needs to get challenged.
We recently ran a visual branding contest and were incredibly impressed with the epic talent in the Dribbble community – with amazing results mixing strategy and design.
Are You Using Correct Color Codes? Probably Not — And Here's Why.
Our Sketch Integration helps to smooth any rough edges between design and brand management – enabling beautiful, brand consistent designs with ease.
Product development is not just about crossing the finish line – it’s about seamlessly executing each step along the way, including the handoff from concept to code.
Enabling brands to reach their full potential is what we’re all about, but that quest isn’t limited to our customers – it’s what we want for our brand, too.
We’ve got some really exciting product updates this month, ensuring massive time-savings, while helping you stay on-brand in daily design and marketing ops.
