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Cross-Functional Brand Collaboration

Get this guide to gain insights into the importance of enabling teams to work collaboratively on brand – across functions, distances, and departments – sharing both goals and processes.

About This Guide

Cross-functional brand collaboration is the idea of uniting different teams, to strengthen the brand from within. Only by enabling everyone – every function – to work collaboratively, can an organization achieve authenticity with every customer-facing brand touchpoint. This guide will show you how to successfully align teams working on brand.

  • Why Cross-Functional Collaboration is Vital to Brand Management
  • Brand Teams: How to Successfully Set Up Cross-Functional Teams
  • Brand Objectives: How to Align Different Teams to Meet Your Goals
  • Brand Stewardship: Collaboration Over Management
  • Branding Tool Stack: Making Cross-Functional Collaboration Work

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