Generally, when we talk about asset management, we refer to Digital Asset Management as the solution of choice. It's a great tool for storing and managing digital assets. It allows us to keep everything in one centralized location. But in today's world, is that really enough?
In this guide, we'll introduce you to Brand Asset Management (BAM). You might think that there are no added benefits to using a BAM solution over DAM. However, by combining brand management and DAM into a single platform, BAM is the perfect solution for a modern organization.