The truth is, managing a brand today can be incredibly difficult – especially as your business grows and your external partnerships expand. However, by getting people across your organization to communicate and collaborate, you’ll be able to do it with a lot less headache.
Cross-functional collaboration can be incredibly difficult to set up, especially for businesses who’ve never done it successfully before. But it’s not impossible. By following the tips and tricks above, you’ll be one step closer to building solid cross-functional brand teams.
Getting your teams to work together to build a brand can be challenging, especially since people are more inclined to focus on their own work and goals. However, this isn’t a permanent condition. By setting brand objectives, you can get the goals and work of your teams aligned, while also getting their mindset in sync.
Making sure brand stewardship is an organization-wide thing can be incredibly challenging, especially if you’re trying to implement it across your organization. However, with so many rewards on the table (the least of which being less emails asking about brand assets), it’s so worth it.
Building a toolstack that can support cross-collaboration may seem overwhelming and difficult at first, but by thoughtfully and intentionally selecting tools that both match the needs of your teams and work together seamlessly, you’ll have exactly what you need to make collaboration successful. When you’re looking for software to fit every team’s needs, make sure it seamlessly integrates with the rest of your toolstack.