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Frontify Cookie Policy

At Frontify, we use cookies to improve the functionality of our website www.frontify.com (“Site”) and make our customers’ online experience as smooth as possible. These technologies allow us to identify users, remember their preferences, assess and enhance the performance of our Site. This policy provides all relevant information about how Frontify AG (“Frontify”, “we”, “our”) makes use of cookies and how users can manage their cookie preferences.

What are Cookies?

Cookies are messages in the form of small text files that a website places on a user’s device, at his or her first visit to the website, in order to store information about that user. The collection of cookies allows the website owner to understand how to optimize a customer’s experience based on their online behavior.

What Cookies do we use and why do we use them?

Cookies used on our Site

We use first-party cookies and third-party cookies for different purposes. First-party cookies are set and managed by Frontify, whereas third-party cookies are cookies which are controlled by external organizations.

Based on their specific purposes, cookies are grouped into the following use categories:

  1. Preferences: These cookies help us to identify and remember choices (e.g. username and language) made by our users. They facilitate the process of filling out forms on our Site and allow us to deliver more customizable services.
  2. Statistics: These cookies are used to gather statistical information about our Site. They help us to measure the actual performance of our Site and identify room for improvement. They also allow us to get details on how users interact with our Site, based on the information they collect on an anonymous basis.
  3. Marketing: These cookies are set in order to capture users browsing habits and display adverts that fit each user’s specific interests.
  4. Unclassified: These cookies are currently subject to classification.

Based on their lifespan, cookies can be further categorized as:

  1. Session cookies: cookies which are only temporarily stored in the browser memory and are destroyed as soon as the browser is closed.
  2. Persistent cookies: cookies which remain saved on a user device until they are deleted manually by the user or automatically by the browser once they reach a specific expiry date.

The tables below provide an overview of the current cookies we use on our Site, their respective providers and lifespan.

  1. PREFERENCE COOKIES

a. First-party cookies

Cookie name Providers Expiry Purpose description
dc frontify.com Session Functionality of the website’s chat-box function, which is provided by Drift, an external tool.
driftt_aid frontify.com 2 years Functionality of the website’s chat-box function.
driftt_sid frontify.com 1 day Identify the visitor across devices and visits, in order to optimize the chat-box function on the website.

b. Third-party cookies

Cookie name Providers Expiry Purpose description
lang ads.linkedin.com Session Remember the user’s selected language version of a website.
lang linkedin.com Session Set by LinkedIn when a web page contains an embedded “Follow us” panel.
  1. STATISTICS COOKIES

a. First-party cookies

Cookie name Providers Expiry Purpose description
_ga frontify.com 2 years Register a unique ID that is used to generate statistical data on how the visitor uses the website.
_gat frontify.com 1 day Used by Google Analytics to throttle request rate.
_gid frontify.com 1 day Register a unique ID that is used to generate statistical data on how the visitor uses the website.
_hjid frontify.com Persistent Set a unique ID for the session. This allows the website to obtain data on visitor behavior for statistical purposes.
DFTT_END_USER_PREV _BOOTSTRAPPED frontify.com 2 years Detect whether the visitor has had any previous interaction with the live chat function on the website. This is used to optimize the chat function on the website.
Drift.Targeting.activeSessionStartedAt frontify.com Persistent Collect information about how the visitor interacts with the live chat function on the website.
Drift.Targeting.currentReferrer frontify.com Persistent Allow the website to recognize the visitor, in order to optimize the chat-box functionality.
Drift.Targeting.referrerDomain frontify.com Persistent Allow the website to recognize the visitor, in order to optimize the chat-box functionality.

b. Third-party cookies

Cookie name Providers Expiry Purpose description
collect google-analytics.com Session Send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels.
Personalization_id twitter.com 2 years Set by Twitter, it allows the visitor to share content from the website onto their Twitter profile.
vuid vimeo.com 2 years Collects data on the user’s visits to the website, such as which pages have been read.
  1. MARKETING COOKIES

a. First-party cookies

Cookie name Providers Expiry Purpose description
_hssc frontify.com 1 day Collect statistical data related to the user’s website visits, such as: number of visits, average time spent on the website and what page has been loaded. The purpose is to segment the website’s users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customized online advertising.
_hssrc frontify.com Session Collect statistical data related to the user’s website visits, such as: number of visits, average time spent on the website and what page has been loaded. The purpose is to segment the website’s users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customized online advertising.
_hstc frontify.com 1 year Collect statistical data related to the user’s website visits, such as: number of visits, average time spent on the website and what page have been loaded. The purpose is to segment the website’s users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customized online advertising.
_fbp frontify.com 3 months Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers.
_gcl_au frontify.com 3 months Used by Google Adsense for experimenting with advertisement efficiency across websites using their services.
_hjIncludedInSample frontify.com Session Determine if the user’s navigation should be registered in a certain statistical place holder.
Drift.targeting.currentPageViewStarted frontify.com Persistent Necessary for the functionality of the website’s chat-box function.
Drift.Targeting.currentSessionStartedAt frontify.com Persistent Identify the visitor across devices and visits, in order to optimize the chat-box function on the website.
Drift.Targeting.firstVisit frontify.com Persistent Necessary for the functionality of the website’s chat-box function.
Drift.Targeting.lastVisit frontify.com Persistent Necessary for the functionality of the website’s chat-box function.
Drift.Targeting.numberOfSessions frontify.com Persistent Determines the number of visits of the specific visitor. This is used in order to make the chat-box function more relevant.
Drift.Targeting.numberOfVisits frontify.com Persistent Determines the number of visits of the specific visitor. This is used in order to make the chat-box function more relevant.
Drift.Targeting.previousPage frontify.com Persistent Identify the last page visited by the visitor. This is used in order to make the chat-box function more relevant.
hubspotutk frontify.com 1 year Keeps track of a visitor’s identity. This cookie is passed to the marketing platform HubSpot on form submission and used when de-duplicating contacts.

b. Third-party cookies

Cookie name Providers Expiry Purpose description
fr facebook.com 3 months Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers.
_ptq.gif hubspot.com Session Sends data to the marketing platform HubSpot about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels.
Ads/ga-audiences google.com Session Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behavior across websites.
bcookie linkedin.com 2 years Used by the social networking service, LinkedIn, for tracking the use of embedded services.
bscookie linkedin.com 2 years Used by the social networking service, LinkedIn, for tracking the use of embedded services.
i/adsct t.co Session Used by Twitter.com to determine the number of visitors accessing the website through twitter advertisement content.
lidc linkedin.com 1 day Used by the social networking service LinkedIn, for tracking the use of embedded services.
MUID bing.com 1 year Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronizing the ID across many Microsoft domains.
tr facebook.com Session Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers.
UserMatchHistory linkedin.com 29 days Used to track visitors on multiple websites, in order to present relevant advertisements based on the visitor’s preferences.
  1. UNCLASSIFIED COOKIES

a. First-party cookies

Cookie name Providers Expiry Purpose description
__d_hsutk frontify.com 1 day Used to keep track of a visitor’s identity. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.
_hjTLDTest frontify.com Session Used by Hotjar to determine a generic cookie path to be used, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable).
announcementBanner frontify.com Session Used to determine whether the visitor closes the announcement banner.
Drift.Targeting.lastTergetingEvaIUUID frontify.com Persistent Used to remember information that users provide via chat on subsequent site visits, improve targeting, site navigation data, improve load speed, and mark whether users have provided contact information with their consent.
Landing frontify.com Session Used to save the visitors landing page for later use during sign-up.
Referrer frontify.com Session Used similarly to “Landing” cookie for later use during sign-up.

b. Third-party cookies

Cookie name Providers Expiry Purpose description
_/ad/32620cc066564b6aaac818fb498a2738/pixel q.quora.com Session Used to track traffic and conversions. It allows to determine how many people are visiting the website and what actions they are taking.
Lissc linkedin.com 1 year Used by the social networking service, LinkedIn, for tracking the use of embedded services.

Disclaimer: Please note that the list of cookies provided in this Cookie Policy is a snapshot and might change from time to time. In that regard, we commit to update it regularly.

Cookies used on our Service

The use of first-party and third-party cookies also applies to our platform (“Service”) (not necessarily the same use categories used for the Site). Particularly, we use Technical cookies (e. g. identification cookies) which ensure the correct operation of the Service and Analytics cookies which, in turn, give us the opportunity to better support our users and improve the efficiency of our Service accordingly.

If you want to check by yourself the complete and up-to-date list of cookies currently operating on our Service, you can follow the instructions provided at the following link: https://www.wikihow.com/View-Cookies

How to set up different cookie preferences?

You can always turn cookies off. By modifying your cookie preferences on your browser, you can remove or block cookies, or receive a warning before a cookie is placed on your device. However, if you choose to decline all cookies, you may be prevented from using some of the services available on our Site.

Below you find links to useful instructions on how to monitor and disable cookies on your preferred browser:

This Cookie Policy may change

This Cookie Policy may be subject to periodical changes in the future, due to external reasons (e.g. changes in the relevant law), or internal reasons (e.g. technical modifications to our Site and/or Service or variations in the use of cookies on our Site and/or Service). We reserve the right to amend this Cookie Policy whenever it is required by the circumstances, without prior notice. However, the latest version is always available on our Site.

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Kurze Info 🍪

Unsere Website verwendet Cookies, um dir das bestmögliche Erlebnis zu ermöglichen. Leider, können sie nicht gegessen werden. Ja, mit echten Keksen wäre die Website besser. Wir arbeiten daran (nicht wirklich).